Privacy
How Penny Drop Maths uses parent and child information to provide a personalised learning service.
Last updated 19 August 2026
Parent Privacy Notice
Penny Drop Maths Limited is responsible for the parent and child personal information described in this notice. We are registered in England and Wales under company number 17348480, with registered office at 6 Vicarage Road, Edgbaston, Birmingham, England, B15 3ES.
You may contact us about privacy at support@pennydropmaths.co.uk or through our Contact page.
This notice is for the parent or carer who creates and manages the household account. Our separate Child Privacy Notice explains the same approach for children in school Years 4, 5 and 6.
Our approach
The parent or carer controls the household account. Child profiles and learning information are private to that household.
Designed around children: we use a child’s first name, school year and learning activity to provide the diagnostic and personalised pathway.
We do not ask for a child’s email address, telephone number, date of birth, school name, photograph or precise location. We do not sell personal information, use child learning information for advertising, provide child messaging or publish child scores or comparisons.
Information we use
- Parent and household: name, email address, country, account identifiers, sign-in and parent-PIN records, and confirmation that you have authority to create each child profile.
- Child profile: first name, school year, profile identifier and connection to the household account.
- Diagnostic and learning: answers, “I don’t know” selections, results, likely learning gaps, personalised pathway, practice activity and progress.
- Subscription and payments: plan, child limit, invitation or referral details, access and renewal dates, Stripe identifiers, payment status, amount, invoice and receipt details. Stripe handles payment credentials.
- Contact and records: service-email delivery, support, feedback and privacy requests, Terms and Privacy Notice versions, timestamps and cookie choices.
- Technical and service: essential-cookie identifiers, IP address, device and service events, access logs and security records where generated.
Information comes from you, from your child’s use of the service, from Penny Drop Maths systems and from providers such as Stripe that help deliver the service.
Why we use information
| Purpose | Information | Legal basis |
|---|---|---|
| Create and manage the parent account | Parent, household, sign-in and service records | Contract |
| Provide the diagnostic, personalised pathway and progress information | Child profile, answers, results and learning history | Legitimate interests |
| Manage subscriptions, access, payments and service messages | Account, plan, payment and communication records | Contract; legal obligations |
| Protect accounts and keep the service reliable | Sign-in, technical, security, payment and audit records | Legitimate interests; legal obligations |
| Improve learning, usability and the subscription journey | Minimised service, feature and completion events | Legitimate interests; consent for optional technologies |
| Answer privacy requests and complaints | Request, identity-check, response and complaint records | Legal obligations |
Legitimate interests cover providing personalised learning, keeping the service secure and reliable, and improving how it works.
Parent account details, child profiles and answers are needed to provide the service. Payment information is needed only when you begin a paid subscription or an invitation offer that later becomes paid.
Personalised learning
Penny Drop Maths analyses a child’s answers and learning activity to identify likely maths gaps and choose educational content to show next. This supports learning and does not make decisions with legal or similarly significant effects.
The parent or carer can see the results after parent verification and can ask us to correct profile information or review how information has been handled.
How long we keep information
| Information | Usual period |
|---|---|
| Child profile and learning after paid or invitation access | While access is active and for 12 months after it ends |
| Diagnostic-only child learning | 12 months after the most recent diagnostic or learning activity |
| Parent account and household profile | While any linked child has access and for 12 months after the last linked child’s access ends or, for diagnostic-only use, after the most recent activity |
| Subscription, invoice, accounting and contract records | Up to 6 years after the relevant financial year or contract ends |
| Routine support, service-email and product events | Usually 12 months; shorter where the information is no longer needed |
| Privacy requests, complaints and material security records | Usually 3 years after closure |
| Routine security and application logs | Usually 90 days |
| Cookie choices | The current choice and 12 months after it is replaced or withdrawn |
At the end of the relevant period, information is deleted or irreversibly anonymised. We keep a particular record longer only where this is needed for an active legal, regulatory, fraud or dispute matter.
Your data protection rights
Parents, carers and children have rights over their own personal information. Depending on how the information is used, these include the rights to:
- receive clear information and ask for a copy;
- correct inaccurate or incomplete information;
- ask for deletion or restricted use;
- object to use based on legitimate interests;
- receive certain information in a portable format; and
- withdraw a choice where consent is the legal basis.
You can make a request through your account, our Contact page or support@pennydropmaths.co.uk. We respond without undue delay and within one month. We may ask for proportionate information to confirm identity, authority or the scope of the request.
Requests about a child
A parent or carer may make a request about a child’s information where appropriate. We consider the child’s rights, best interests and understanding, together with the requester’s authority and the circumstances.
A child can also ask a parent or carer for help or use the route explained in the Child Privacy Notice.
Protecting information
We use technical and organisational measures appropriate to parent and child information. Access is limited to authorised people and providers. Parent reports, billing, child management and privacy controls are protected by parent verification and account authorisation.
Stripe handles payment credentials. Penny Drop Maths keeps only the payment and subscription references needed to manage access and records.
Privacy concerns and complaints
You may raise a privacy concern or complaint through our Contact page or by emailing support@pennydropmaths.co.uk. We acknowledge data protection complaints within 30 days, look into them and explain the outcome.
You may also complain to the Information Commissioner’s Office through its complaints service or by calling 0303 123 1113.
Changes to this notice
We may update this notice if our service or use of personal information changes. The date at the top shows when it was last updated. If a change materially affects how we use personal information, we will tell affected users before it takes effect.
Privacy for children
Penny Drop Maths uses some information about you to help with your maths learning.
This page explains what we know, why we use it and who can help you.
What we know about you
We know:
- your first name;
- your school year;
- your answers, including when you choose “I don’t know”; and
- your results, learning pathway and progress.
How this helps
We use this information to:
- find the maths skills you may need help with;
- decide what you should learn next; and
- show you and your parent or carer how your learning is progressing.
Your parent or carer controls the account
Your parent or carer creates and controls the account. They can see and manage your profile, results and learning information.
Your information is private to your household. Other children and families cannot see it.
Information we do not need
We do not need:
- your email address;
- your date of birth;
- the name of your school;
- your photograph; or
- your exact location.
What we do not do
We do not:
- show your scores publicly;
- rank you or compare you publicly with other children;
- let children send messages to each other;
- use your information to show you advertisements; or
- sell your information.
How long we keep your learning information
We keep your learning information while you use Penny Drop Maths and normally for 12 months after your access ends.
If you only use the diagnostic, we normally keep your learning information for 12 months after your most recent diagnostic or learning activity.
After that, we delete it or make it anonymous. Anonymous means that it can no longer be linked to you, your parent or carer, or your household.
We may keep a particular record for longer only when the law requires this or while we deal with an unresolved complaint or look into possible fraud.
Questions or help
If you have a question or are worried about your information, you can ask your parent or carer for help.
You or your parent or carer can also contact Penny Drop Maths through our Contact page or email support@pennydropmaths.co.uk.